ABOUT ASE

ASE Studio is a boutique event planning and styling studio specializing in event planning, spatial design, and event coordination based in San Francisco. We plan events across California and beyond.

We founded ASE Studio for design lovers, storytellers, and those who cherish the beauty of places and the poetry of details. With vibrant creativity and steadfast execution, we craft heartfelt moments, memories so vivid that even years later they bring a warm, unspoken smile.

THE REAL US

People often ask how we started. ASE began with three playful souls, designers who’ve spent years deep in the craft. We love telling beautiful, wildly imaginative stories. We’ll happily disappear into a materials library just to find the exact shade of yellow, and we’ll stand before a wall of light and shadow for an hour, waiting for the moment it feels right. The most wonderful thing, to us, is a heart that’s quirky, free-spirited, dynamic, and warm.

Over the years—from site walks and concept sketches to sourcing, coordination, and build—we’ve learned to create beauty that belongs to its place: intuitive, unbounded, and alive.

One day we asked, what if we told love stories the way designers do?
That question became ASE Studio. Since then, we’ve been lucky to meet kindred spirits—clients who love to play, dare to imagine, and see with a beautiful eye.

If you dream of sharing wild, whimsical ideas over a martini by the sea, your story begins here — with us.

OUR HEART AND CRAFT LIVE IN

  • We specialize in unlocking the unique potential of every venue, combining creativity with thoughtful design to craft atmospheres that tell a story. Our expertise lies in interpreting spaces and working across projects of various scales.

  • Every detail matters — from color and texture to lighting. Inspired by natural materials and seasonal changes, we aim to bring life to every space we design.

  • Your experience and your guests’ experience matter to us. We take pride in shaping every moment and detail into a celebration that’s unmistakably yours.

ABOUT THE TEAM

Co-Founder | Lead Designer

I’ve been living in the world of design for over seven years now, and sometimes I still can’t believe how lucky I am to do what I love. Trained as a landscape designer at Upenn, I began my career with leading design firms, learning what it takes to bring ideas off the page and into reality.

Travel has always been one of my greatest joys—it allows me to experience different sites, cultures, and stories through the eyes of the people I meet. So when I stepped into event design, it felt like the most natural path forward. It let me keep doing what I love—design—while expanding my world through new places, cultures, and stories. And now, here I am, pouring all of that into our beloved ASE.

Many of my clients ask how the journey begins—and honestly, that’s my favorite part. I love listening to each couple’s story, finding that unique soul & story behind it all. To me, it feels like cooking: preparing the most special ingredients, then slowly crafting the dish together with them, adding just the right flavors until it becomes theirs.

I’m endlessly grateful for the inspiring souls I get to meet—both couples and creative vendors—and I hold on tightly to that passion and pursuit of beauty. And when guests step into an event, there are two moments I live for: the breathtaking wow as they first walk in and are amazed, and the quiet wow when they suddenly understand the story behind it.

And when a client comes to me with a wild, imaginative idea, I’m the one who lights up and jumps up saying, “Let’s make it happen!” That’s the soul of how I work—embracing creativity, chasing possibilities, and finding joy in bringing visions to life.

Hannah

Co-Founder | Stylist

With a background in Environmental Design from the Harvard Graduate School of Design, I craft unique event experiences that are meant to both captivate and inspire. My work is rooted in the dialogue between people and place—blending artistic vision with pragmatic considerations to capture atmosphere, imagination, and narrative while honoring the multifaceted identity of each location.

I love combining ethereal concepts with the practicalities of construction. My projects often navigate diverse client demands, and I thrive on fostering innovative design strategies that respond to site conditions while staying true to the needs of the people experiencing them.

Cica

Olivia

Lead Planner

I bring nearly decades of experience in the marketing industry. Trained in fashion marketing, I developed a sharp eye for trends, materials, and brand storytelling—skills I now channel into seamless event production. At ASE Studio, I focus on translating creative vision into clear plans and flawless execution: aligning vendors, building airtight timelines, and directing load-in, guest flow, and strike with calm precision.

I’m known for clear communication and gracious leadership, and I take pride in keeping projects on time and on budget without ever sacrificing beauty. For me, the greatest joy is turning big ideas into experiences that guests can truly feel.